Hey, I’m Brian.

I’m a senior writer with over 6 years of experience in copywriting, content design, UX writing, and content strategy. While this terminology may change, I believe we’re all after the same thing: messaging that’s simple, strategic, and actionable.

Meta for Business

Copywriting, content strategy, SEO + XFN partnerships

B2B writing is still human to human writing. My job was to take complex Meta products, platforms, and advertising solutions, and make them easy for anyone to understand.

Redesign and rebrand

UX writing, style guides, agency onboarding and oversight

Seasons change, people change, and websites change too. As our design system evolved and our brand became Meta, I helped shape the way we engage marketers through writing.

Ask an Expert: social videos

Concepting, scripting, social posts

Small businesses had a lot of questions about our ad products. To give these FAQs a human touch, we had employees answer them in a series called Ask an Expert.

Advertiser trust campaign

Concepting, copywriting, content strategy

Data practices should always be clear, and not just for lawyers and tech experts. I helped make Facebook’s data and privacy policies accessible and approachable in the wake of Cambridge Analytica.

Form & Fiction branding

Pitch deck, case studies, blog, social

Form & Fiction was a full-service visual production studio. I joined as the only writer to help them build a brand identity and tell their story.

Here, There, Where: A Mockumentary

Scriptwriting, video production

Not your typical work project, but then again Form & FIction was not your typical agency. We had a lot of fun concepting and creating this mockumentary about agency life.